This is our soapbox

This is our opinionated soapbox on philanthropy, fundraising, the charitable sector and the world. For more information, visit GoalBusters.net or call 888.883.2690.

Tuesday, August 26, 2008

Diversifying Your Donor Base

In a personal portfolio, you may have some money in stocks, some invested in bonds, and other resources in cash or checking. You may even have collections like art or coins that you are holding. Some tools provide regular cash flow, others provide long-term equity. The reason you have all these tools at your disposal is to even out risk.

Likewise, your organization’s philanthropic portfolio should be diverse. Foundations and corporations might be able to provide generous grants, but they are also highly sensitive to economic conditions. Special events great for a quick boost to your contributions, but are hard to rely on for a long-term base. Individuals and their estate plans are wonderful for long term equity building.

By not becoming over-reliant on any one contribution source, your organization can survive the ebbs and flows of our economy. This is critically important, because many nonprofit organizations have been asking lately, “Will donors still give during an economic downturn?” Historically, yes!

According to Giving USA, people in the United States gave $306 billion in 2007 to charitable causes. While we may not see enormous, record-setting gifts this year, we will probably see more people getting involved. Often people think, “If I’m having a tough time, others must be too.” The contributions may not be as large, but there will be more of them!

So if your organization has a solid, diverse base of support, you too can weather the economic storm. And, you can continue to do great things for your community!

This Tip is excerpted from “Fundraising Boot Camp: Diversifying Your Donor Base,” soon to be presented in Yuma, Arizona and Las Vegas, Nevada. For more information on this workshop, contact GoalBusters or check our Workshops and Presentations page.
#####

Connect with GoalBusters: LinkedIn - Alice Ferris / LinkedIn - Jim Anderson / Facebook / Twitter / YouTube / Myspace

Labels

Alice Ferris (96) Jim Anderson (71) AFP (40) ACFRE (38) GoalBusters Consulting (30) goalbusters (30) CFRE (28) fundraising (28) Training (23) nonprofit (22) 100 days of gratitude (21) Association of Fundraising Professionals (18) 100 days (17) AFP Conference (16) Presentations (16) 2009 (15) 2014 (15) Social Media (15) gratitude (15) 2010 (14) AFPNAZ (14) 2013 (13) philanthropy (13) 2012 (11) Workshop (11) 2011 (10) travel (10) How To (9) arizona (8) thank you (8) 2008 (7) Facebook (7) Flagstaff (7) KAWC (7) Marketing (7) Video (7) Volunteer (7) YouTube (7) FAQ (6) Food (6) Public Radio (6) Storytelling (6) Tips (6) 2017 (5) LinkedIn (5) Making the Ask (5) NFCB (5) Planning (5) Social Networking (5) Webinar (5) restaurants (5) rural fundraising (5) 2016 (4) Air Travel (4) Chinese New Year (4) Christmas (4) Donor (4) KGHR (4) KUYI (4) Major Gifts (4) Native American (4) Planned Giving (4) Pledge Drive (4) Public Broadcasting (4) Public Television (4) SlideShare (4) Special Events (4) Stevenson (4) Video Production (4) board development (4) ethics (4) stewardship (4) 2015 (3) Arizona PBS (3) Baltimore (3) Brand (3) Capital Campaign (3) Chinese (3) Community (3) Conference (3) Development Staff (3) Donor Acquisition (3) Economy (3) Elf (3) Elves (3) Goals (3) HEEF (3) Haiku Deck (3) Health Care (3) Holiday (3) Hopi (3) Jimisms (3) KAWC Colorado River Public Media (3) Lowell Observatory (3) Manifesto (3) Mission (3) North Country HealthCare (3) PBS (3) Passion (3) Photography (3) Promotion (3) Research (3) Small Shops (3) Wisconsin (3) Year-End Giving (3) customer service (3) phoenix (3) prescott (3) resolutions (3) yuma (3) 2007 (2) AFP TechKnow (2) Accreditation (2) Advancing Philanthropy (2) Alice's Restaurants (2) Books (2) Business Strategy (2) CFRE International (2) Canada (2) Chronicle of Philanthropy (2) Coaches (2) Commentary (2) Communication (2) Congress (2) Dancing (2) Dr. John H. Caskey III (2) Elta Foster (2) Foodspotting (2) Fundraising Campaign (2) Funny (2) Guiding Principles (2) Honor (2) Hopi Education Endowment Fund (2) Humor (2) Immigrant (2) Jib Jab (2) KAET (2) NAU (2) New Orleans (2) Partners (2) Plan (2) Press Release (2) Profile (2) Prospecting (2) Relationships (2) Respect (2) Resume (2) Reviews (2) Sanders (2) Schultz Fire (2) Singing (2) Strategic Planning (2) TechKnow (2) Trust (2) Twitter (2) VIP (2) Values (2) Velvet Rope (2) Visionary (2) Vora Finacial (2) accountability (2) anniversary (2) appreciation (2) award (2) change (2) checklist (2) code of ethics (2) crisis communication (2) cultivation (2) culture of philanthropy (2) development (2) development cycle (2) diversity (2) education (2) goal setting (2) habits (2) introspection (2) jobs (2) lapsed donors (2) las vegas (2) lessons (2) new year (2) san diego (2) tripit (2) washington DC (2) 30 day plan (1) 50th Anniversary (1) 60 minutes (1) AFP Foundation Canada (1) AFP Meeting (1) AFPeeps (1) ALD (1) AWC (1) African American (1) Alexis de Tocqueville (1) Alpha Lambda Delta (1) Andrew Philips (1) Animoto (1) Anna LaBenz (1) Annagreta Jacobson (1) Apps (1) Arizona Daily Sun (1) Arizona University (1) Arizona Western College (1) Ask the Experts (1) Bequests (1) Bill Ferris (1) Blink (1) Bloomerang (1) Boot Camp (1) Boudros (1) Branding (1) Broadway (1) CAN-SPAM (1) CN Tower EdgeWalk (1) CPB (1) Career Change (1) Case (1) Center on Philanthropy (1) Certified Fund Raising Executive (1) Charity Channel (1) Cheerleaders (1) Children (1) Chris Adams (1) Church (1) City Council (1) Cleveland (1) Cold Call (1) Colorado (1) Commission (1) Community Service (1) Compensation (1) Cook (1) Corporate Giving (1) Credential (1) Credentialing (1) Dan Coughlin (1) Data (1) Dating Game (1) Dave Ferris (1) Dave Tinker (1) Desert (1) Dharmesh Vora (1) Discovery Channel Telescope (1) Donald Sutherland (1) Douglas Adams (1) Dr. Carl Myers (1) Dr. William J. Rugg (1) Ed Renzi (1) Efficiency (1) Elevator Speech (1) Entrepreneur Magazine (1) FM (1) FTC (1) Family (1) Fan Pages (1) Farm (1) Fast Food Nation (1) Feasibility Study (1) Feedback (1) Flagstaff Community Partnership (1) Flood (1) Flowers (1) Foundations (1) Frances McAllister (1) Free (1) Fundraising Effectiveness Project (1) Gallup Q12 (1) Ginny Z. Berson (1) Girl Scouts (1) Giving USA (1) Goldilocks Proposals (1) Granite Mountain Hotshots (1) Grant Writing (1) Grants (1) Grants Step by Step (1) Hash House A Go Go (1) Hawaii (1) Healthcare (1) Hey Eleanor (1) Hiring (1) Hispanic (1) Hopi Foundation (1) Hospital (1) House of Philanthropy (1) Houston (1) IAIA (1) IHQ (1) Identity (1) Immigration (1) In Kind (1) Indiana University (1) JC Patrick (1) JLB Project (1) January (1) Jetpack America (1) Jim Collins (1) Jimmy LaRose (1) KUAT (1) Kaleidoscope (1) Karla Williams (1) Ken Lain (1) KonMari (1) Kristin Taliaferro (1) KristinCoach (1) Latino (1) Lawrence Welk (1) Le Pavillon (1) Legacy (1) Living Social (1) Lodging (1) Los Angeles (1) Lotus of Siam (1) MIP (1) Mabel's on Main (1) Madison (1) Makeover Series (1) Malcolm Brett (1) Malcolm Gladwell (1) Margo Hudson (1) Marshall Rosenberg (1) Mary W. Black (1) Maslow's Hierarchy of Needs (1) McDonalds (1) Meeting Facilitation (1) Methodist (1) Mexican (1) Michael Nilsen (1) Middle East (1) Montessori in the Park (1) Mr Rogers (1) MySpace (1) NAFB (1) NANOE (1) NPR (1) NSU (1) NaNope (1) Nan Bain (1) Navajo (1) Nepal (1) New York (1) News (1) Nietzche (1) Nonviolent Communication (1) Northern Arizona University (1) Organizational Readiness (1) Orlando (1) PMDMC (1) PRPD (1) Pacifica (1) Parade (1) Partners in Recognition (1) Paul Helford (1) Philanthropist (1) Pittsburgh (1) Plenary Speaker (1) Politics (1) Porgy and Bess (1) Prezi (1) Proposal (1) Publications (1) Quentin Lee (1) Questions (1) Racial Profiling (1) Raku (1) Review (1) Rick Swanson (1) River City Grill (1) Riverwalk (1) Robbe Healey (1) Robert Kiyosaki (1) Ronald McDonald House (1) Rose Marie Ferris (1) SB1070 (1) SEO (1) SWOT (1) San Antonio (1) Scottsdale (1) Service (1) Serving Your Community (1) Shared History (1) Soroptimists (1) Speaker (1) Sponsors (1) Sponsorship (1) Spring (1) Stephen Hawking (1) Stereotypes (1) Steve Ferris (1) Strategic Thinking (1) Super Size me (1) Sweets Raku (1) Taco Trucks (1) Target Marketing (1) Team (1) Teamwork (1) Television (1) Teri Sanders (1) Texas (1) Thanksgiving (1) Tim Burcham (1) Timothy Sandoval (1) Toolkit (1) Toronto (1) Tough (1) Tough Economy (1) Train (1) Tucson (1) Tweets (1) United President's Club (1) Vernon Kahe (1) WBAI (1) Watters Garden Center (1) Whitney Anderson (1) WikiHow (1) Wills (1) Wisconsin Public Television (1) Women's March on Washington (1) Woodford Reserve (1) Yarnell (1) Yarnell Fire (1) Year in review (1) Year of the Sheep (1) Yellow Pages (1) administration (1) adventures (1) assessment (1) beliefs (1) birthday (1) board of governors (1) board service (1) breaking up (1) brochures (1) budget cuts (1) business practices (1) career satisfaction (1) cats (1) cliques (1) community radio (1) crisis (1) difficult people (1) dinner parties (1) diverse communities (1) donor focused (1) donor pyramid (1) election 2016 (1) end of relationship (1) essay (1) federal funding (1) firefighters (1) for profit (1) high school (1) hotels (1) inspiration (1) jetpack (1) job seeking (1) keynote (1) lemons (1) live your dream (1) loss (1) memory (1) mentoring (1) millennials (1) monthly giving (1) motivation (1) multicultural (1) nomination (1) oklahoma city (1) organizational culture (1) outstanding professional (1) peoria (1) personal (1) potlucks (1) receptions (1) recognition (1) red flags (1) remembrance (1) sales (1) san francisco (1) scholarships (1) science (1) setbacks (1) star thrower (1) starfish (1) sustaining members (1) tempe (1) thirtysomething (1) three cups of tea (1) to do (1) transformational (1) volunteers (1) wildland fire (1) winslow (1)