This is our soapbox

This is our soapbox on philanthropy, fundraising, the charitable sector, and the world. For more information, visit GoalBusters.net or call 888.883.2690.

Monday, February 9, 2009

Social Media FAQs Part 1 - Profile Setup




I've received many questions from Twitter followers of GoalBusters and AFPNAZ regarding Social Media sites like Twitter, LinkedIn, Facebook, etc. and thought I'd send out a reply to some "Frequently Asked Questions" (FAQs). I'll focus this post on tips for setting up "Profiles."


Q1. Do I want to set up separate profiles. One for business and one for personal?
Yes, I recommend setting up separate personal and business profiles. Remember you are frequently "your brand" ask yourself... Is your brand different professionally and personally? Typically, we get to be much more casual/goofy with our friends and family. You have to decide how much distinction you make between your "Front Stage" and "Back Stage" presence. Should your boss and clients really have complete access your "unfiltered" side?

Q2. Should I use separate email addresses, or come up with a new email address that kind of covers all?
Usually you have to have a separate email address to set up the accounts. It's an effort to stall spammers. I try to use consistent if not the same email for the same personal or professional "identity." For example, my Twitter / YouTube / LinkedIn / Myspace / Facebook might all share contact info for same professional or personal "identity." I keep a spreadsheet to keep track of them all.

Q3. Are these profiles for individuals? Or should I make one for work?
I highly recommend you set up Facebook/Twitter/YouTube etc. profiles for work. Where else can you market you organization and promote your events and issues for free to people who self-identify that they are interested in you and what you do? Email blast, sure...but they are "push marketing." Social Media is interactive "pull marketing."

Q4. What name should I use when making a profile?
Pick names that are memorable and unique to your organization. You might also want to "protect your brand" by grabbing a few different "similar" names even if you only actively use one of them. You can block other people from diluting your brand either inadvertently or intentionally by grabbing the "real estate" around your brand. Secure names that someone might search for when thinking of your organization. Provide brief information in those "dummy" profiles which direct people to your website or other preferred profile address.

Q5. Is that necessary? Why should I bother?
Wouldn't you put an ad in the Yellow Pages if it was free? Consider Myspace. GoalBusters has a Myspace page, but we only use it as a "billboard/Yellow Pages ad." We provide redirection info to the sites we regularly update. You don't have to regularly manage sites like this, but it is important to have a presence in forums that enjoy millions of active users. Today's world is all about choice. Let people choose how to interact with you and they will. We've linked our Myspace page to Twitter and update from TweetDeck with a simple click when it seems appropriate. I rarely actually log on to Myspace, yet I update it regularly from TweetDeck. It's like simulcasting. Same message, same effort, no additional time invested, multiple sites updated.

We hope to see you in our network soon!

Connect with GoalBusters: LinkedIn - Alice Ferris / LinkedIn - Jim Anderson / Facebook / Twitter / YouTube / Myspace

To improve your LinkedIn understanding and effectiveness, see LinkedIn - Why it Matters and Tips for Success This blog details who is using LinkedIn, why you should care and how to create the most effective profile.

No comments:

Post a Comment

Labels

Alice Ferris (99) Jim Anderson (72) AFP (41) ACFRE (39) goalbusters (33) GoalBusters Consulting (31) CFRE (30) fundraising (30) Training (23) nonprofit (23) 100 days of gratitude (21) Association of Fundraising Professionals (18) Presentations (18) 100 days (17) 2009 (15) 2014 (15) AFP Conference (15) gratitude (15) AFPNAZ (14) Social Media (14) 2010 (13) 2013 (13) philanthropy (13) 2012 (11) Workshop (11) travel (11) 2011 (10) Flagstaff (9) How To (9) KAWC (8) Volunteer (8) arizona (8) thank you (8) 2008 (7) Facebook (7) Marketing (7) YouTube (7) 2017 (6) FAQ (6) Food (6) Public Radio (6) Storytelling (6) Tips (6) Video (6) LinkedIn (5) Lowell Observatory (5) Making the Ask (5) NFCB (5) Planning (5) Social Networking (5) Webinar (5) restaurants (5) rural fundraising (5) 2016 (4) Air Travel (4) Chinese New Year (4) Christmas (4) Donor (4) Hopi (4) KGHR (4) KUYI (4) Major Gifts (4) Native American (4) PBS (4) Planned Giving (4) Pledge Drive (4) Public Broadcasting (4) Public Television (4) SlideShare (4) Special Events (4) Stevenson (4) Video Production (4) board development (4) ethics (4) stewardship (4) 2015 (3) Arizona PBS (3) Brand (3) Canada (3) Capital Campaign (3) Chinese (3) Community (3) Development Staff (3) Donor Acquisition (3) Economy (3) Elf (3) Elves (3) Goals (3) HEEF (3) Haiku Deck (3) Health Care (3) Holiday (3) Jimisms (3) KAWC Colorado River Public Media (3) Manifesto (3) Mission (3) North Country HealthCare (3) Passion (3) Photography (3) Promotion (3) Research (3) Small Shops (3) Wisconsin (3) Year-End Giving (3) customer service (3) diversity (3) phoenix (3) prescott (3) resolutions (3) yuma (3) 2007 (2) 2020 (2) AFP TechKnow (2) Accreditation (2) Advancing Philanthropy (2) Alice's Restaurants (2) Baltimore (2) Books (2) Business Strategy (2) CFRE International (2) Chronicle of Philanthropy (2) Coaches (2) Commentary (2) Communication (2) Conference (2) Congress (2) Dancing (2) Dr. John H. Caskey III (2) Elta Foster (2) Foodspotting (2) Fundraising Campaign (2) Funny (2) Guiding Principles (2) Honor (2) Hopi Education Endowment Fund (2) House of Philanthropy (2) Humor (2) Immigrant (2) Jib Jab (2) KAET (2) NAU (2) Navajo (2) New Orleans (2) Partners (2) Plan (2) Press Release (2) Profile (2) Prospecting (2) Relationships (2) Respect (2) Resume (2) Reviews (2) Sanders (2) Schultz Fire (2) Singing (2) Strategic Planning (2) TechKnow (2) Toronto (2) Trust (2) Twitter (2) VIP (2) Values (2) Velvet Rope (2) Visionary (2) Vora Finacial (2) accountability (2) anniversary (2) appreciation (2) award (2) career satisfaction (2) change (2) checklist (2) code of ethics (2) crisis (2) crisis communication (2) cultivation (2) culture of philanthropy (2) development (2) development cycle (2) diverse communities (2) education (2) goal setting (2) habits (2) introspection (2) jobs (2) lapsed donors (2) las vegas (2) lessons (2) new year (2) personal (2) san diego (2) tripit (2) washington DC (2) 2019 (1) 30 day plan (1) 60 minutes (1) AFP Foundation Canada (1) AFP Meeting (1) AFPeeps (1) ALD (1) AWC (1) African American (1) Alexis de Tocqueville (1) Alpha Lambda Delta (1) Andrew Philips (1) Angry (1) Animoto (1) Anna LaBenz (1) Annagreta Jacobson (1) Apps (1) Arizona Daily Sun (1) Arizona University (1) Arizona Western College (1) Ask the Experts (1) Bequests (1) Bill Ferris (1) Blink (1) Bloomerang (1) Boot Camp (1) Boudros (1) Branding (1) Broadway (1) CAN-SPAM (1) CEO (1) CN Tower EdgeWalk (1) COVID (1) COVID-19 (1) CPB (1) Career Change (1) Case (1) Center on Philanthropy (1) Certified Fund Raising Executive (1) Charity Channel (1) Charlatans (1) Cheerleaders (1) Children (1) Chris Adams (1) Church (1) City Council (1) Cleveland (1) Cold Call (1) Colorado (1) Commission (1) Community Service (1) Compensation (1) Cook (1) Corporate Giving (1) Credential (1) Credentialing (1) Dan Coughlin (1) Data (1) Dating Game (1) Dave Tinker (1) Desert (1) Dharmesh Vora (1) Discovery Channel Telescope (1) Domestic Violence Shelter (1) Donald Sutherland (1) Donation (1) Douglas Adams (1) Downton Abbey (1) Dr. Carl Myers (1) Dr. William J. Rugg (1) EAA (1) Ed Renzi (1) Efficiency (1) Elevator Speech (1) Entrepreneur Magazine (1) Extraordinary Donor Journey (1) FM (1) FTC (1) Family (1) Fan Pages (1) Farm (1) Fast Food Nation (1) Feasibility Study (1) Feedback (1) Fight Club (1) Flagstaff Community Partnership (1) Flagstaff Shelter Services (1) Flood (1) Flowers (1) Food Bank (1) Foundations (1) Founders Medallion (1) Frances McAllister (1) Free (1) Fundraising Effectiveness Project (1) Gallup Q12 (1) Ginny Z. Berson (1) Girl Scouts (1) Giving USA (1) Global Philanthropic (1) Goldilocks Proposals (1) Granite Mountain Hotshots (1) Grant Writing (1) Grants (1) Grants Step by Step (1) Halifax (1) Hash House A Go Go (1) Hawaii (1) Healthcare (1) Hey Eleanor (1) Hiring (1) Hispanic (1) Homeless (1) Hopi Foundation (1) Hospital (1) Houston (1) IAIA (1) ICON (1) Identity (1) Ignorant (1) Immigration (1) In Kind (1) Indiana University (1) JC Patrick (1) JLB Project (1) January (1) Jetpack America (1) Jim Collins (1) Jimmy LaRose (1) KUAT (1) Kaleidoscope (1) Karla Williams (1) Ken Lain (1) KonMari (1) Kristin Taliaferro (1) KristinCoach (1) Latino (1) Lawrence Welk (1) Le Pavillon (1) Legacy (1) Living Social (1) Lodging (1) Los Angeles (1) Lotus of Siam (1) MIP (1) Mabel's on Main (1) Madison (1) Makeover Series (1) Malcolm Brett (1) Malcolm Gladwell (1) Margo Hudson (1) Marshall Rosenberg (1) Mary W. Black (1) Maslow's Hierarchy of Needs (1) McDonalds (1) Meeting Facilitation (1) Methodist (1) Mexican (1) Michael Nilsen (1) Middle East (1) Mike Geiger (1) Montessori in the Park (1) Mr Rogers (1) MySpace (1) NAFB (1) NANOE (1) NPR (1) NSU (1) NaNope (1) Nan Bain (1) Nepal (1) New York (1) News (1) Nietzche (1) Nonviolent Communication (1) Northern Arizona University (1) Organizational Readiness (1) Orlando (1) Oshkosh (1) Ottawa (1) PMDMC (1) PRPD (1) Pacifica (1) Pandemic (1) Parade (1) Partners in Recognition (1) Paul Helford (1) Philanthropist (1) Pittsburgh (1) Plenary Speaker (1) Politics (1) Porgy and Bess (1) Prezi (1) Proposal (1) Publications (1) Quentin Lee (1) Questions (1) Racial Profiling (1) Raku (1) Review (1) Rick Swanson (1) River City Grill (1) Riverwalk (1) Robbe Healey (1) Robert Kiyosaki (1) Ronald McDonald House (1) Rose Marie Ferris (1) SB1070 (1) SEO (1) SWOT (1) San Antonio (1) Saskatoon (1) Scottsdale (1) Service (1) Serving Your Community (1) Shared History (1) Soroptimists (1) Speaker (1) Sponsors (1) Sponsorship (1) Spring (1) Stephen Hawking (1) Stereotypes (1) Strategic Thinking (1) Super Size me (1) Suze Orman (1) Sweets Raku (1) Taco Trucks (1) Target Marketing (1) Team (1) Teamwork (1) Television (1) Teri Sanders (1) Texas (1) Thanksgiving (1) Tim Burcham (1) Timothy Sandoval (1) Toolkit (1) Tough (1) Tough Economy (1) Train (1) Tucson (1) Tweets (1) United President's Club (1) Vernon Kahe (1) WBAI (1) Watters Garden Center (1) Whitney Anderson (1) WikiHow (1) Wills (1) Winnipeg (1) Wisconsin Public Television (1) Women's March on Washington (1) Woodford Reserve (1) Yarnell (1) Yarnell Fire (1) Year in review (1) Year of the Sheep (1) Yellow Pages (1) accidental fundraiser (1) administration (1) adventures (1) assessment (1) astronomy (1) beliefs (1) birthday (1) board of governors (1) board service (1) breaking up (1) brochures (1) budget cuts (1) business practices (1) career (1) career development (1) cats (1) cliques (1) community radio (1) conversations (1) difficult people (1) dinner parties (1) donor focused (1) donor pyramid (1) election 2016 (1) end of relationship (1) essay (1) executive director (1) federal funding (1) firefighters (1) for profit (1) high school (1) hotels (1) ikigai (1) inspiration (1) jetpack (1) job seeking (1) keynote (1) leadership (1) lemons (1) loss (1) mentoring (1) millennials (1) monthly giving (1) motivation (1) multicultural (1) nomination (1) oklahoma city (1) organizational culture (1) outstanding professional (1) peoria (1) personal growth (1) potlucks (1) productivity (1) receptions (1) recognition (1) red flags (1) remembrance (1) sales (1) san francisco (1) scholarships (1) science (1) setbacks (1) star thrower (1) starfish (1) sustaining members (1) tempe (1) thirtysomething (1) three cups of tea (1) to do (1) transformational (1) vlog (1) volunteers (1) wildland fire (1) winslow (1)