Friday, January 28, 2011

All Sponsors Are NOT Created Equal


Congratulations! You've nearly "SOLD OUT" the sponsorships for your event! You are Rock Stars!!

But... Now you have to deliver the value you promised. Now you have to make sure that you honor and recognize your sponsors in a manner consistent andequitable with their level of support. You can accomplish this by consciously making decisions about the size, order andtitling of sponsor logos in your media buys, online promotion and advertising opportunities. As you consider these options keep in mind that ultimately it's about visibly demonstrating the level of investment of your sponsors. Let's take a look at the one "virtually" free resource you can offer...