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Showing posts with label AFP Conference. Show all posts
Showing posts with label AFP Conference. Show all posts

Friday, October 16, 2015

A Salute to a Brave Founder and her Baby

October 15 was Pregnancy and Infant Loss Remembrance Day, which was recognized and supported by the JLB Project, an organization in Flagstaff, Arizona that offers support for those who have lost a baby.

I spoke about the JLB Project and its founders, Anna and Mike LaBenz, at the AFP Arizona Statewide Conference in July 2015, hosted by the AFP Northern Arizona Chapter, and shared the following remarks. This seems like a good time to share them again.

***
Today, I'd like to tell you a story about a courageous and big hearted woman named Anna.

I first met Anna LaBenz nine years ago. She and her husband, Mike, had approached the Flagstaff Medical Center Foundation wanting to make a substantial gift to the hospital. As the former Foundation Director, I was brought in to help advise on the gift.

And I turned the gift down. Sort of. Let me tell you why.

You see, I met Anna at a very difficult time in her life. She and Mike had been expecting their second child and tragically lost their son at full term due to an umbilical cord accident. As you can imagine, they were devastated. But they also felt lonely...almost ostracized...by their loss. What do you say to someone who loses a child this way?

Anna wanted to do something to channel her grief. So we talked about what she and Mike wanted to do with their gift.

“We want to help other parents who are dealing with this. No one should have to go through this alone.”

What Anna and Mike identified, was that there were plenty of grief counseling programs for people who have lost loved ones, or even lost a child. But a program that could talk with parents who lost a child from conception through the first year? Those programs were very rare, and very erratic in their implementation.

I told Anna and Mike, very honestly, that the hospital was not the place for their gift. The hospital was a great place for acute care, but not for dealing with the impact afterward. I ended up connecting them with Northland Hospice, and Anna began the program there. After a short while, it became clear that there was a much greater need for their program than either Anna or Mike anticipated, so Anna bravely launched her own nonprofit, the JLB Project, standing for “Jack's Little Brother.”

The story could have stopped there. Another nonprofit launched, another gift directed to what the donor felt passionately about.

But there's more to the story.

The JLB Project has now been a pretty stable nonprofit for about 8 years. Anna has served as the Board President for the entire time, taking the lead on most things. I helped with board training early on, and I kept in touch with Anna, so I wasn't surprised to hear from her recently. She asked for a short advising session to talk about JLB.

What she said to me in that discussion was shockingly astute. She said, “This organization IS JLB. I've kept him alive through this organization for 8 years. But I think I need to let him grow up. I think I need to let myself let go.”

That...is one of the most brave things I have ever heard come out of a founder's mouth.

Anna could have easily blamed burnout. It's so common in the nonprofit sector—we give and give, for little return, and we just exhaust ourselves.

Anna could have blamed other people involved. We often blame our board, our staff, our donors, our clients, for our challenges, even when it's not necessarily fair to do so.

Anna could have blamed a lack of resources. No nonprofit has enough staff, or enough money to fund the staff, or enough...anything.

But instead, she looked to herself. And realized it was time to let the organization grow.

When she started JLB Project, it was just like JLB would have been. It was an infant, needing constant attention and lots of personal investment.

As the organization became established, it was like a toddler. More people could be involved in the care and feeding of the JLB Project, but Anna, MOM, was still the primary caregiver.

When it became a “preschooler,” the JLB Project went through some growing pains, and a few things got parceled out to other team members, but the main weight of the responsibility still lay on the mom, on Anna.

Now, JLB Project needs a little independence.

It's not ready to fly on its own. I think Anna understands that she still needs to be involved. To be the moral compass. But it's ready to not have “mom” involved all the time.

And it's hard as a parent, some times, to let go.

I infinitely respect Anna for understanding that the future success of the JLB Project requires that she, as the founder, give it a little space. It's so easy for founders of organizations to make it about them, or about their personal needs, thinking no one can do this as well as they can. Instead, Anna is about helping the organization grow.

So now, what Anna is looking for, are people that she can trust to help take care of her maturing “child.” And she has to believe in her heart, that as a parent, she has imbued this child, this organization, with enough of her values that it will continue on the right path.

In July 2015, Anna posted a beautiful photo of JLB on Facebook. Her caption read:

"9 years. 3,585 days. 78,840 hours. 4,730,400 minutes. That is how long it has been since you changed it all. Happy Birthday my sweet boy. In your life and in your death I have received so many gifts. I would give it all back to hold you for one more minute, one more hour, one more day, or one more year. Love you always. Mommy."

JLB will always live for Anna and Mike LaBenz. And thanks to Anna's visionary leadership, I'm confident the JLB Project will live on as a critical community service, and a fitting tribute to JLB, and to his loving parents.


***
Afterword: Several months after these remarks, I was honored to facilitate the JLB Project's reflective, cathartic, and often emotional strategic planning process. They are now moving forward with a plan to help the organization grow in a way that supports self-care for the participants, and personal and organizational resilience. Several people have stepped up for increased responsibility in "parenting" JLB. I'm extremely proud of their efforts, and encourage people to support them. If you'd like to give or volunteer, visit their website or Facebook page.

Friday, May 9, 2014

Social Media Management in 15 Minutes or Less a Day


At the Association of Fundraising Professionals International Conference on Fundraising in San Antonio, Texas, in March, I did a very short presentation on how to manage your organization's (or your) social media presence in 15 minutes or less. My presentation was actually 9 minutes long, and they started shutting off the lights in the exhibit hall as I wrapped up!

So, now here's the presentation in blog form. The video presentation is even shorter than at Conference: it's FIVE minutes. So there.

Here are the primary tools I mention:
Content aggregator: Feedly
Content queue: Buffer
Feed management: Hootsuite
Follower management: CrowdFire
Email filters: I don't go into a whole lot of detail here, so check out DottoTech for great tutorials on Gmail.

And the deck was created in HaikuDeck.


Created with Haiku Deck, the free presentation app

Enjoy!

Thursday, February 20, 2014

You are a Person NOT a Company - "BAD LinkedIn Connection Requests"


I NEVER accept a Facebook friend request or a LinkedIn invitation to connect from a company. DUH! You are not a company. You are a person that incorrectly set up your LinkedIn profile. 

Please feel free to copy and paste my standard response below as a reply email to anyone who sends you an email to become friends on Facebook with or connect on LinkedIn with their "Locksmithing Company" or "Real Estate Agency." It's written for LinkedIn, but minor edits will make it apply to most social media platforms.

-----

Hello, I received an invitation to "connect" with your business. Your have incorrectly set up your LinkedIn profile. Businesses can't have personal LinkedIn "connections." Businesses should create company or organization "pages" and you as an owner should have a personal profile where you are identified as an individual, by role at the company and THEN you can invite others to connect with you personally and/or "follow" your company. Your profile isn't a person's profile it is currently set up as basically a Yellow Pages ad. Businesses who set pages up as "people" either don't understand Linkedin's policies, or worse are purposefully attempting to use LinkedIn as a direct mail/spam marketing device. LinkedIn is designed to be a networking tool for people, NOT a solicitation tool for companies. If you want to connect as a person, please send me another invitation from a person's profile.

Also, some companies and individuals send bulk direct messages to their contracts. If they are sending unsolicited marketing or sales offers, they are spamming their contacts and they are violating anti-spam laws, they are in violation of LinkedIn's Terms of Service and they are abusing their relationships with their contacts. There are staff members of a Northern Arizona radio station that are notorious for this egregious spamming practice. I hope this is not one of your practices.

Good luck with your business.

-----
Feel free to edit the above message to fit your circumstances and degree of annoyance.

Thursday, October 17, 2013

Thank You to the Ronald McDonald House



(Alice Ferris said I should share this moment/memory as a blog. Deep breath...here you go.)

Former McDonalds CEO, Ed Renzi and Jim Anderson after Ed pulled Jim on Stage in Pittsburgh at the AFP Fundraising Leadership Conference.


The CEO at a Canadian Ronald McDonald House invited me to connect via LinkedIn. I shared the following story.
------

Larry, Thanks for connecting. I don't know if you knew it but I have a personal connection with the Ronald McDonald House. I spent the first week of my daughter's life, including Thanksgiving living at a Ronald McDonald House in 1986.

The day after my daughter was born I left Arizona for an 8 hour drive to Colorado to start a new job at a radio station that had been delaying my start date because my daughter was "late." This was "pre-cellphones." When I arrived in Colorado they told me to call home because my (ex)wife was trying to reach me. When I called the hospital, they refused to release any information because we weren't married. I finally reached our roommate who explained my ex had rushed into our apartment with a nurse, grabbed some clothes and rushed out explaining our daughter was being helicoptered to Phoenix 4 hours away.

I jumped back in my truck and drove the 8 + 4 hours to Phoenix. I arrived in Phoenix after more than 20 hours behind the wheel and again was being blocked from receiving information or entering the intensive care unit because we weren't married and my name wasn't on my daughter's birth certificate. As I was pleading my case, my ex emerged from an elevator stooped and beaten down by stress and fear. She collapsed crying in my arms, gushing everything that had happened through her tears.

My daughter had ingested "things" while being born and this may have been what caused her breathing to stop periodically. She was in a ward with so many very, very sick children. It was a terrifying ordeal.

I got to meet former McDonald's CEO, Ed Renzi last October when he presented in Pittsburgh, PA for an AFP Fundraising Leadership Conference. When he told the story of how he approved giving all of the profits from the "Shamrock Shake" to support creation of the 1st Ronald McDonald House, I had to thank him. He asked our 400 attendees for questions, I made my way to the microphone and thanked him for helping give families like mine a little normalcy and comfort in the most difficult time of their lives. I thanked him and the Ronald McDonald Houses for making sure we didn't have to spend our nights sleeping in chairs or on the floor to be near our loved ones in their time of need. When I offered my hand, he pulled me on stage for a hug. He later had me pulled from the crowd to find out more about my experience and how my daughter was doing. She's an intelligent, beautiful and healthy 27 year old prison guard in Phoenix, Arizona.

Thank you and your team for the work you do. You make an excruciatingly stressful time a little more bearable for families like mine.

Jim Anderson (a grateful father)

(Yes, I know...I REALLY need a haircut...and a shave.)


(Yes, I know...I REALLY need a haircut...and a shave. I miss my parrot shirt!)

Tuesday, November 20, 2012

The Best Way to Use Social Media in Fundraising



The Best Way to Use Social Media in Fundraising

By ALICE FERRIS, CFRE, ACFRE 


Social media is not the best tool to solicit a gift. There. I said it. So what’s all the fuss about? Social media is a very good tool for cultivation and stewardship. It has been said that social networking has created the largest cocktail party in the world and you can interact with any number of people without an invitation!
Here are some quick tips on what to do with your online presence:
  • Plan your content. You don’t want all your messages to be about selling something or about you—the majority of your posts should be information that establishes you as an expert in your sector. Your posts should also, on a regular basis, include references from other content sources so you don’t sound like you just talk about yourself.
  • Be consistent. Post something every day. There are many free apps available to streamline and schedule your posts, so you don’t have to be tied to the computer every day. If you’re not in someone’s stream on a regular basis, they will forget that you are there.
  • Establish your voice. Show some personality so that people want to be connected to you! Remember, you’re cultivating a relationship—try to make your organization likeable online.
  • Use positive reinforcement. If someone in your online network shares your information or advocates for you in some way, thank them for it. You don’t have to do this for every post, but periodically call attention to the fact that you’re paying attention. Also, regularly interact with people online. They need to know that you’re interested in them too.
  • Use calls to action sparingly. If you have a well-established relationship with your online connections, you can mobilize them, but if you’re asking all the time, they will tune you out. Calls to action should be time sensitive—deadlines that aren’t too far away will be most effective.
Most organizations cannot afford to ignore social media, but understand that no one will “get rich quick” using these tools. Position online networking tools to augment your existing marketing, cultivation and stewardship programs.
Alice Ferris is the founding partner of GoalBusters, providing philanthropic leadership services such as outsourced development operations for small shops; strategic, development and marketing planning; board development and staff training. Join her session at Congress 2012 and follow her on twitter @aliceferris

######


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Alice Ferris, ACFRE LinkedIn Facebook Twitter pinterest Skype alice.ferris
Jim Anderson LinkedIn Facebook Twitter pinterest Skype GoalBustersJim

Sunday, June 24, 2012

Creating Engaging Content for your Social Networks

A core value of your Social Networks is the improved engagement and relationships you can form with your communities. At the 2012 AFPTechKnow Conference in Orlando, Alice Ferris, ACFRE and Jim Anderson delivered the first two presentations in the Association of Fundraising Professionals "Live Learning Lab" series. Here are the YouTube videos, a few select Twitter posts and photos from those presentations which provide tips for improving the quality of your social content.

Jim Anderson delivers the first AFP Live Learning Lab presentation.
"Why Should I Care? Creating Entertaining and Engaging Content."


Alice Ferris presents the second AFP Live Learning Lab presentation.
"Structuring Content to Engage Your Audiences and Build Action"


Connect with GoalBusters Facebook Twitter Blogger YouTube pinterest
Jim Anderson LinkedIn Facebook Twitter pinterest Skype GoalBustersJim
Alice Ferris, ACFRE LinkedIn Facebook Twitter pinterest Skype alice.ferris


Here's a link to the complete "Storify" version of this post. It also includes content from another GoalBusters AFPTechKnow presentation: "Plug-In!" Hardwiring Relationships with Social Networks"
(Storify empowers storytelling with Social Networks by bringing together all of the content created by the community.) 

Here are a few photos and select Tweets from Alice and Jim's AFPTechKnow Live Learning Lab Presentations. 

#AFPTechKnow Live Learning Lab @Jim_Anderson1 "Why Should I Care? - Creating Entertaining & Engaging Content" #AFPMeet
@GoalBusters




I'm here! MT@AFPTechKnow@AFP Live for a chance 2 win iPad! Grt session with @GoalBusters about to start! @AFPTechKnow
@Laura Amerman

Thanks for joining us! RT @LEAmerman: Waiting for @Jim_Anderson1 and @AliceFerris at @afptechknow#afpmeet  #afpeeps
@GoalBusters 




Jim Anderson at the AFPTechKnow Live Learning Lab


Pre-Show Nervous Coping Mechanism #4 at @AFPIHQ's Live Learning Lab in Orlando. #AFPTechKnow #AFPMeet



#AFPeeps Master Nick Ricci introduces @Jim_Anderson1 at the 1st @AFPIHQ Live Learning  Lab at #AFPTechKnow

 
Veteran Camera opp @aliceferris Flips the action at first @AFPIHQ #AFPTechKnow Live Learning Lab.








Inform, entertain, provide opportunity! #SM tips from @goalbusters @jim_anderson1 #afpmeet #afpeeps
@Laura Amerman


Long tweets create barrier to participation. 100 characters are best for getting RT'd #afpmeet @goalbusters
@Laura Amerman 




#AFPTechKnow Live Learning Lab: @AliceFerris "Structuring Content To Engage Your Audience"



RT 
@paul61877@aliceferris nails the value of #140 characters 12 min vid @AFPIHQ at AFP Live 





 







RT @GoalBusters: #AFPTechKnow Live Learning Lab: @AliceFerris presents "In the Round."
@Jim Anderson






Connect with GoalBusters Facebook Twitter Blogger YouTube pinterest


Jim Anderson LinkedIn Facebook Twitter pinterest Skype GoalBustersJim


Alice Ferris, ACFRE LinkedIn Facebook Twitter pinterest Skype alice.ferris




THANK YOU for Tweeting and ReTweeting! @LEAmerman @AFPIHQ @AFPTechKnow @AudreyWkdhq  @LydiaChicles @paul61877

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