Are you an Accidental Fundraiser?

Jeff is our favorite Accidental Fundraiser.

As the Director of Lowell Observatory, Jeff Hall didn't intend to become a fundraiser. He has a B.A. in physics from Johns Hopkins and a Ph.D. in astronomy and astrophysics from Penn State. He joined the staff at Lowell in 1992 as a postdoctoral research fellow, probably intending to spend the rest of his career studying solar phenomena.

But over the years of his career evolution at Lowell, he became a fundraiser. And a pretty darn good one at that.

We're going to periodically have conversations with Jeff about his path as an Accidental Fundraiser and various topics from his perspective as the director CEO of a nonprofit business. Please subscribe to this series on our YouTube channel and here.

Episode 1: How Jeff became a fundraiser

Summary and transcript

Alice: Hello, and welcome to the GoalBusters YouTube channel and video vlog series, and our first ever Accidental Fundraiser vlog entry. You may be wondering what the heck is an accidental fundraiser, and that's what today's episode is all about. It's about figuring out what that is. I'm Alice Ferris. I'm the founder of GoalBusters Consulting with me is Jim Anderson, partner of GoalBusters. And the accidental fundraiser himself, Jeff Hall. Hi, Jeff.

Jeff Hall: Hi, Alice. How are you?

Alice: Good. Great. Thank you so much for joining us.

Jeff: Always a pleasure to join you and Jim.

Alice: We tease you because we call you the accidental fundraiser because, in real life, you're the director of Lowell Observatory. You're also a Ph.D. in astronomy, but you also happen to be, frankly, a kick-ass fundraiser. So, how does that happen? How did you become a fundraiser?

Jeff: It was this gradual evolution. I've been at Lowell since the late Cretaceous! I came here in 1992, as a dewy-eyed postdoc, fresh out of grad school on a three-year research appointment entirely funded under an NSF grant. But the nature of that research program is very long term. So we got the grant renewed in 95. Then in 98, got it renewed again. At that point, the director, Bob Millis, asked me if I would take over managing the outreach programs because I enjoyed outreach. So then I was 50/50 [between research and outreach]. Then, I started meeting with the occasional donor to talk about my research and got more involved in fundraising. Then, I became the project scientist for our huge new telescope and gradually sank deeper into the molasses, you know. At the end of 2010, I was appointed the Observatory's director. And at that point, you know, we were no longer the little observatory I came to in 1992, when we had maybe 40 or 50 employees. All of a sudden, we had 100, and we had added a $53 million asset to the balance sheet in this new telescope. So yes, we're still an observatory. But we are now a full-fledged, nonprofit business specializing in astronomical research and communicating that to the public. So I'm a nonprofit CEO, in addition to being an astronomer, and we all know what nonprofit CEOs have to do a lot. And so I've ended up doing a lot of fundraising because we have a lot of ambitions and a lot of generous donors and loyal supporters. You have to go out and talk to them and inspire them about the mission, and it's a lot of fun.

Jim: Was it always a lot of fun? Did you always enjoy it?

Jeff: No, no, it was definitely an acquired skill. Because early on, it was, "I'm going to sit down with people and asking them for their money?" And it was uncomfortable, especially when you were talking about planned gifts, and sitting down with people to talk about that. I practically felt like I should have my big black robe and a sickle. But you know, over the years, I've learned that that is entirely not the case. And it's a very enjoyable and incredibly honorable thing to be able to do.

Jim: That's an interesting pair of words. What makes it enjoyable? Why do you think it's honorable?

Jeff: Because you get to go (well, when we can go all over the country) all over the country and meet the most interesting people who are so genuinely interested in astronomy. And sometimes you don't even get to talk about the fundraising pitch because they're just peppering you with questions about the universe. Then I get to be an astronomer again for a little while. It's honorable, I think, because...well, let's go back to the planned gift. You both knew Don, and he left us virtually his entire estate after a terrible decline and death from bone cancer. I was able to visit him a few weeks before he died and show him pictures of the facility he had endowed. It was a deep honor to be able to bring him happiness and that the kind of joy that he saw that his gifts were bringing us in the final weeks of his life. And that is a privilege to be able to do that.

Alice: You know, it's interesting you mentioned Don because, as you did say, we both knew him. And in fact, he became a donor of Lowell Observatory way back in the Cretaceous when I was the development director for Lowell Observatory. The thing that I appreciate about him was that, many years later, when I had the opportunity to interact with him at an advisory board meeting, he came up to me and said, "Alice, you may not remember me." I'm thinking, are you kidding me? He was my first major donor! So I was like, "of course, I remember you." And he said, "I want to thank you." I said, "Why do you want to thank me?" He said, "Because you helped connect me with this organization. And I've had just a wonderful experience being part of the Lowell family. And, and I want to thank you so much for making me a part of this." I started to cry. And it's totally that human connection that you make with people.

Jeff: Absolutely. And we were his family, you know. He was a lifelong bachelor who would very loyally come to all the board meetings and interact as much as he could. And it was always nice to go up to Seattle and see him.  So yeah, you realize, after you gain some experience, meet with people and hear what they want to do, it's not like you're picking their pockets. It gives them joy to help you. [Fundraising] is empowering them to do something very meaningful to them. And that's just really fun.

Jim: I can't think of any better words of encouragement for those people who might be accidentally fundraising and who may still be at that point where it's a little uncomfortable. So what you shared is how you're not asking somebody to do something they don't want to do. In most cases, if you're talking to them, they've already made the decision. They want to help you. You're just helping them figure out how they can do it.

Jeff: Right. And what's the best way. That's one of the fun things about doing this at Lowell because we do all these research programs, outreach, historic preservation, capital projects, and every donor is a little bit different. Some people love to support the science, and others really want to enable us to reach lots of kids in the outreach programs. It's nice to have this menu that you can roll out in front of them.

Alice: Well, that's great. And thank you, Jeff, for taking a few minutes out of your very busy and very Zoom-y day.

For-profit and nonprofit businesses: are we all the same?

Are nonprofit organizations any different from for-profit businesses?

For years, many professionals have encouraged us to think about nonprofit organizations just like you would a "regular" business.

I agree...to a point.

The easiest delineation between the two business types is that for-profit businesses distribute profits to shareholders, while nonprofit businesses reinvest profits in the mission of the organization. Nonprofit organizations definitely need to understand their "product," follow sound financial and operational practices, and all companies, regardless of classification, need to generate a profit to preserve long-term sustainability and the success of its purpose.

But when the bottom falls out, I expect something different from nonprofit organizations.

Recently, a nonprofit organization that I have been deeply involved with as a volunteer for almost 20 years, made business decisions that I have a hard time understanding. Ten people, several of whom I count as friends, who provided exemplary service and supreme dedication, were let go with less than a day's notice. They received calls in the morning and by the end of the day, they were unemployed.

I'm sure there are facts I don't know. And I'm told that this is the way it is done. This is “normal business practice” nowadays.

I've seen this happen at more than one nonprofit organization, and it makes me angry.

The line between nonprofit and for-profit companies is more blurry every day. With companies like TOMS, Warby Parker, and many others, it's becoming harder to tell which is a for-profit and which is a nonprofit. For many consumers, it doesn't really matter. I get that.

For better or worse, the nonprofit sector has traditionally claimed the high ground of being morally superior to our for-profit brethren. Not only does the mission come first, but we also care for our team. We're more humane. We're collaborative. We're “family.”

Business practices that treat employees as disposable leave us with little to differentiate ourselves from the traditional for-profit sector. So we might as well go to “the other side” and make more money. Or better yet, work for a hybrid corporation like TOMS.

I could be making more money. I probably should be making more money. But instead of becoming an accountant, or something else, I chose fundraising. I chose to work with small nonprofits. I chose to pour my heart, soul, time and money into the philanthropic sector. And increasingly, I am disappointed in business practices of organizations that purport to be the leaders in the sector.

Alexis de Tocqueville's Democracy in America is often quoted in reference to philanthropy. Tocqueville writes this on associations in the US:

"In the United States, as soon as several inhabitants have taken an opinion or an idea they wish to promote in society, they seek each other out and unite together....From that moment, they are no longer isolated but have become a power seen from afar whose activities serve as an example and whose words are heeded."

When we come together, when we have shared values as a group, we have the power to change society. We have the power to treat people with dignity. We serve as an example to others of how to work with respect for one another. Things that the charitable sector has historically had at its core.

In an effort to make the nonprofit sector "more like a business," I hope that we have not forgotten that the word “philanthropy” means “love of your fellow man.”

***
This blog first appeared on the GoalBusters Blog and reflects the personal opinions of Alice Ferris. But Jim Anderson probably agrees, since we both wrote the GoalBusters manifesto that outlines our values.

Happy Hawaiian Holidays from the GoalBusters Elves

Happy Holidays from the GoalBusters Hawaiian Ukulele and Surf Team:
Alice Ferris - Jim Anderson - Annagreta Jacobson - J.C. Patrick and Elta Foster!

Another GoalBusters Consulting, LLC Video Production.

Connect with GoalBusters     

Alice Ferris      alice.ferris

Jim Anderson      GoalBustersJim

A Salute to a Brave Founder and her Baby

October 15 was Pregnancy and Infant Loss Remembrance Day, which was recognized and supported by the JLB Project, an organization in Flagstaff, Arizona that offers support for those who have lost a baby.

I spoke about the JLB Project and its founders, Anna and Mike LaBenz, at the AFP Arizona Statewide Conference in July 2015, hosted by the AFP Northern Arizona Chapter, and shared the following remarks. This seems like a good time to share them again.

***

Today, I'd like to tell you a story about a courageous and big hearted woman named Anna.

I first met Anna LaBenz nine years ago. She and her husband, Mike, had approached the Flagstaff Medical Center Foundation wanting to make a substantial gift to the hospital. As the former Foundation Director, I was brought in to help advise on the gift.

And I turned the gift down. Sort of. Let me tell you why.

You see, I met Anna at a very difficult time in her life. She and Mike had been expecting their second child and tragically lost their son at full term due to an umbilical cord accident. As you can imagine, they were devastated. But they also felt lonely...almost ostracized...by their loss. What do you say to someone who loses a child this way?

Anna wanted to do something to channel her grief. So we talked about what she and Mike wanted to do with their gift.

“We want to help other parents who are dealing with this. No one should have to go through this alone.”

What Anna and Mike identified, was that there were plenty of grief counseling programs for people who have lost loved ones, or even lost a child. But a program that could talk with parents who lost a child from conception through the first year? Those programs were very rare, and very erratic in their implementation.

I told Anna and Mike, very honestly, that the hospital was not the place for their gift. The hospital was a great place for acute care, but not for dealing with the impact afterward. I ended up connecting them with Northland Hospice, and Anna began the program there. After a short while, it became clear that there was a much greater need for their program than either Anna or Mike anticipated, so Anna bravely launched her own nonprofit, the JLB Project, standing for “Jack's Little Brother.”

The story could have stopped there. Another nonprofit launched, another gift directed to what the donor felt passionately about.

But there's more to the story.

The JLB Project has now been a pretty stable nonprofit for about 8 years. Anna has served as the Board President for the entire time, taking the lead on most things. I helped with board training early on, and I kept in touch with Anna, so I wasn't surprised to hear from her recently. She asked for a short advising session to talk about JLB.

What she said to me in that discussion was shockingly astute. She said, “This organization IS JLB. I've kept him alive through this organization for 8 years. But I think I need to let him grow up. I think I need to let myself let go.”

That...is one of the most brave things I have ever heard come out of a founder's mouth.

Anna could have easily blamed burnout. It's so common in the nonprofit sector—we give and give, for little return, and we just exhaust ourselves.

Anna could have blamed other people involved. We often blame our board, our staff, our donors, our clients, for our challenges, even when it's not necessarily fair to do so.

Anna could have blamed a lack of resources. No nonprofit has enough staff, or enough money to fund the staff, or enough...anything.

But instead, she looked to herself. And realized it was time to let the organization grow.

When she started JLB Project, it was just like JLB would have been. It was an infant, needing constant attention and lots of personal investment.

As the organization became established, it was like a toddler. More people could be involved in the care and feeding of the JLB Project, but Anna, MOM, was still the primary caregiver.

When it became a “preschooler,” the JLB Project went through some growing pains, and a few things got parceled out to other team members, but the main weight of the responsibility still lay on the mom, on Anna.

Now, JLB Project needs a little independence.

It's not ready to fly on its own. I think Anna understands that she still needs to be involved. To be the moral compass. But it's ready to not have “mom” involved all the time.

And it's hard as a parent, some times, to let go.

I infinitely respect Anna for understanding that the future success of the JLB Project requires that she, as the founder, give it a little space. It's so easy for founders of organizations to make it about them, or about their personal needs, thinking no one can do this as well as they can. Instead, Anna is about helping the organization grow.

So now, what Anna is looking for, are people that she can trust to help take care of her maturing “child.” And she has to believe in her heart, that as a parent, she has imbued this child, this organization, with enough of her values that it will continue on the right path.

In July 2015, Anna posted a beautiful photo of JLB on Facebook. Her caption read:

"9 years. 3,585 days. 78,840 hours. 4,730,400 minutes. That is how long it has been since you changed it all. Happy Birthday my sweet boy. In your life and in your death I have received so many gifts. I would give it all back to hold you for one more minute, one more hour, one more day, or one more year. Love you always. Mommy."

JLB will always live for Anna and Mike LaBenz. And thanks to Anna's visionary leadership, I'm confident the JLB Project will live on as a critical community service, and a fitting tribute to JLB, and to his loving parents.

***
Afterword: Several months after these remarks, I was honored to facilitate the JLB Project's reflective, cathartic, and often emotional strategic planning process. They are now moving forward with a plan to help the organization grow in a way that supports self-care for the participants, and personal and organizational resilience. Several people have stepped up for increased responsibility in "parenting" JLB. I'm extremely proud of their efforts, and encourage people to support them. If you'd like to give or volunteer, visit their website or Facebook page.

Chinese New Year Traditions for Nonprofits

Chinese New Year Traditions for Nonprofits - Created with Haiku Deck, presentation software that inspires


On February 19, 2015, Chinese communities throughout the world begin two weeks of celebrations to mark the lunar new year, the year of the Sheep (or Ram), the culmination of many preparations and traditions that have been in place for generations.

As we begin this new year, here are some of the traditions that can be productive to apply to your nonprofit life:

Conduct a thorough cleaning. Start with your database and your paper files. Are you collecting useful information? Is it organized the way that is productive? Are your duplicate files running rampant? Consolidate your information and purge what you can. Then, move on to your calendar. What extraneous activities can be purged or delegated to make room for what you really need to do?

Reconcile old debts and grudges. Yes, this may be a time to look at outstanding pledges, but it's not just about money. Are there people to whom you owe follow up, or prospective donors that you should "bless and release?" In some cases, you're better to let a donor go than continue to pursue a gift that doesn't work for them. Reassess donors that are in cultivation and decide what you need to do to move them forward or to move them on.

Give "lucky money." The iconic red envelopes are given to children to insure that they have good luck for the coming year. In the same vein, think about your own philanthropy and consider a gift to a charitable cause that is not the one you work for. Was there an organization you missed in December? Is there a new cause you would like to support? Being a donor makes you a better, more aware fundraiser.

Look forward, not back. This is your second chance at new year's resolutions! Pick one thing that you'd like to accomplish this year and make a plan the steps you need to take.

Wear red. This has no translation to the nonprofit field. It's just good luck.

Celebrate abundance. The New Year's Eve dinner is traditionally a large celebration for the family to celebrate how much wealth they have, regardless of what actual physical wealth they hold, and carry over that optimism to the new year. Too often, development program staff do not have the time to celebrate the generosity of their donors and the successes of their efforts. Take a moment to be thankful for the support you receive. Gather those close to your cause and say, "We have so much!"

Wishing you, and your nonprofit, prosperity in the new year! Gong Xi Fa Cai!

(This was first posted in 2012. The original post is here.)

Outside Looking In - 6 Exercises for Finding Common Ground in Diverse Groups

A fundraising colleague, Dave Tinker, CFRE was asked to lead an educational session for refugee teens primarily from Nepal, Bhutan, and the Middle East to introduce them to fundraising as a profession.

He asked the #AFPeeps, an Association of Fundraising Professionals (AFP) volunteer Social Media group for recommendations for activities he could do with the refugee teens. I was excited about his project because it reminded me how often I work with groups that I am not, nor will ever truly be a part of. Alice Ferris, ACFRE and I have and continue to work with numerous culturally diverse groups; Native American, Latino, Rural, African American, Afghans, Iranians, and others. We find some of our greatest satisfaction working with people from diverse cultural and ethnic backgrounds.

I created the following list of suggestions for activities that I think can work for any group, but will be especially effective if working with a diverse group. I think they can build trust and relationships among participants while delivering insight about your audience that you can draw upon while presenting for both humor and education. 

ACTIVITY SUGGESTIONS:

1. "I Am, But I Am Not" (Defy stereotype exercise) Participants work in small groups to share what "other" people's stereotypes are of them, their culture or their country. They then share how they do not fit within those stereotypes. They report out to the group. This can be a verbal/written or drawn exercise.

2. "This is America?" (Cognitive dissonance exercise) Ask them to draw 2 things. What they thought America, Americans or other American students were going to be like and then to draw what they've learned "we" are really like. Goal: getting them to share their surprises and open up about their "American" experience.

3. "Good Heart, Bad Idea" (Critical thinking exercise) Ask them to draw or perform short skit about how they see people from other countries try to help through philanthropy in their home country but in ways that are misguided, clumsy or uninformed. Then ask them to provide solutions or advice for people who still want to help. This one will have to be delicately presented or they might be reluctant to share perceived criticisms.

4. "Sesame Street - One of these things is not like the other" (Breaking down barriers) Ask them to group themselves by different criteria; physical, demographic, geographic, cultural, religious, etc. They report out after each grouping about why/how they grouped themselves. The goal is to identify sub cultures that they share with "some" others but to finish the exercise where everyone is in the same group to identify that ultimately we all share some common culture regardless of resources, education or circumstances.

5. "The ONE Thing" (Self-awareness exercise) They work in small groups and explain to each other "The One Thing" they wish people understood about them, their country or their cultures that most people have a hard time comprehending. They report out why this is important to deeper understanding, trust and progress.

6. "Why Should I Care?" (Justify support exercise) Break them up in groups of 4-5. Try to mix them so they are with people they don't know. Provide a list of causes they can choose from. Make it about causes, not organizations. arts, education, health, social justice, animal protection, hunger abatement, clean water, etc. Do a random drawing after the groups are established to determine which group gets to pick their cause first from the list you create as a flip chart exercise. This will generate initial excitement and disappointment. Every person gets $100 in play money and 1 week of "virtual" volunteer time to give to a cause. They can give both to one cause or cash to one, time to other. Report out the winning cause and "You" make an actual $100 donation to a local cause in your group's name.

Regardless of the exercise you choose. At the end I encourage "You" to make a contribution to a cause that your group chooses and have them participate by signing a card that will accompany that gift. 

Be sure to provide a signup sheet and send contact information about how the participants can become more involved with causes they want to support either financially or through volunteer work.

Good luck! And have fun learning while you teach!

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Connect with GoalBusters     

Jim Anderson, CFRE      GoalBustersJim

Alice Ferris, ACFRE, CFRE, MBS      alice.ferris

Chinese New Year Traditions for Nonprofits

Happy New Year! Chinese New Year, that is.

On January 31, 2014, Chinese communities throughout the world begin two weeks of celebrations to mark the lunar new year, the year of the Horse, the culmination of many preparations and traditions that have been in place for generations.

As we begin this new year, here are some of the traditions that can be productive to apply to your nonprofit life:

Conduct a thorough cleaning. Of your database, that is. Are you collecting useful information? Is it organized the way that is productive? Are there pledges that should be written off or past donors that can be archived?

Reconcile old debts and grudges. It's not just about money. Are there people to whom you owe follow up, or prospective donors that you should "bless and release?" In some cases, you're better to let a donor go than continue to pursue a gift that doesn't work for the contributor. Reassess the donors that are in cultivation and decide what you need to do to move them forward or to move them on to another cause.

Give "lucky money." The iconic red envelopes are given to children to insure that they have good luck for the coming year. In the same vein, think about your own philanthropy and consider a gift to a charitable cause that is not the one you work for. Was there an organization you missed in December? Is there a new cause you would like to support? Being a donor makes you a better, more aware fundraiser.

Look forward, not back. Earlier this month, you may have assessed how things went last calendar year. Now is the time to finalize the calendar year plan if you haven't already. If you've already set goals for the year, plan out milestones and action steps now.

Wear red. This has no translation to the nonprofit field. It's just good luck.

Celebrate abundance. The New Year's Eve dinner is traditionally a large celebration for the family to celebrate how much wealth they have, regardless of what actual physical wealth they hold, and carry over that optimism to the new year. Too often, with the bustle of the holidays and year end giving campaigns, and the stress of having to raise every dollar, development program staff do not have the time to celebrate the generosity of their donors and the successes of their efforts. Now that the year end gifts have been processed and thank you letters sent, take a moment to be thankful for the support you receive. Gather those close to your cause and say, "We have so much!"

Wishing you, and your nonprofit, prosperity in the new year! Gong Xi Fai Cai!

(This was first posted in 2012. The original post is here.)

Marketing With Facebook Photos

I often see organizations and individuals "repost" their existing Facebook photos duplicating the photos. This is unnecessary and ineffective unless you're reusing an existing photo as a Cover Photo or Profile Picture in which case duplication is unavoidable. However, if the goal is to "borrow" content from the past to add current visual content to a post today, there are few more efficient/effective ways to do that. 

 

The ultimate goal with Facebook is to increase engagement with audience. A person can't be engaged if they don't see your post and they won't see your post unless it shows up in their Facebook News Feed. How likely something is to show up on a person's News Feed is determined by "Facebook's feed prioritization algorithm" formally called "EdgeRank."  This algorithm determines which posts show up on in a user's news feed, how high in that feed and for how long.  Facebook execs claim there are as many as 100,000 variables that produce the News Feed. The three original EdgeRank elements, Affinity, Weight and Time Decay are still  part of the evaluation and interactions (likes, shares, comments) are very important.

If you repost an existing image or video as a new timeline update as opposed to sharing it from it's existing/previous location, you LOSE ALL previous interactions, meaning that new posts starts from "zero." If you do not want "waste" prior engagement and interactions there are a few more efficient ways to use existing content.

1. Share a link to an existing photo album. It will generate a post that looks identical to an original "new" post. AND it retains ALL captions, links, photo credits AND MOST IMPORTANTLY...it retains all the engagements...likes, comments, shares, etc. Those "engagements" are gold in increasing the post's rankings in Facebook's prioritization system. You can use Facebook's "share" feature or share the link by copying and pasting the url for the album.

2. Share a specific photo from an existing Facebook album. This allows you a wealth of photos you can post as you work to generate buzz for specific recurring events or ongoing topics while retaining all the engagements as mentioned above. It will navigate the user to the specific photo within the album and they can explore the album and your Facebook page from there, all while building your overall engagement. You can use Facebook's "share" feature or share the link by copying and pasting the url for the photo. 

3. Add new photos to an existing album. When you add photos to an existing album, the photos appear as a new post on your timeline and are a part of the existing album so viewers might explore previously posted photos. Also, when you add photos to an existing album that album "jumps" up to the top of the list of your photo albums because it has been edited with new content. 

TIPS FOR MARKETING WITH FACEBOOK PHOTOS

 

Improve Engagement When posting photos to Facebook that are suitable to create an album, ALWAYS try to post 4 or more photos. An MTV comparative test demonstrated that posting 4 or more photos generated 1200% more clicks than a single photo posted. To create ongoing interest and engagement you might choose to post 4 or more photos from an event over a period of days creating serial storytelling experience.

Be Strategic. Select your album's Cover Photo carefully. And think about how you organize your photos within the album to place the most dynamic photos first in the album to generate interest, even if that means putting some photos out of chronological order. You can always go back and rearrange the photos to be chronological later if that's important.

Tag People. When you tag someone, you often draw attention to your event or organization from people that are completely unaware of you. But don't over do it. Only post flattering photos and only tag a person in a few photos within a given album. Group photos are a great way to get a conversation started. Tag a few people and they or their friends will tag others.

Honor Privacy If you want to make someone aware of a photo but don't want to leave the tag "public," tag them and then immediately remove the tag. They'll get a notification, but it won't show up in other people's News Feed. 

Tell Stories and Provide Information. Always add captions, links and photo credits to your photos. Your goal is to create visual storytelling with your photos and your captions and links provide information and entertainment for your viewers while delivering "thank you" value to the people and organizations in the photos. It's just common courtesy.

Give Credit Where Credit Is Due. If you are posting someone else's photo, be sure to ALWAYS give them credit. When possible post a link back to a website, blog, or social media site that they would want promoted.

Photos can be your most effective posts in creating social engagement, I hope some of these tips help you better engage your communities.

Here are some additional training resources.

Fundraising Success:  Creating Your 'Virtual Porch'

Advancing Philanthropy:  Social Media - You’re Not Herding Sheep, You’re Tending a Garden

ONLINE Prezi Training by GoalBusters, LLC Plug In! Social Media for NonProfits

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Connect with GoalBusters     
Jim Anderson      GoalBustersJim

Alice Ferris      alice.ferris