Showing posts with label Social Networking. Show all posts
Showing posts with label Social Networking. Show all posts
Friday, May 9, 2014
Social Media Management in 15 Minutes or Less a Day
At the Association of Fundraising Professionals International Conference on Fundraising in San Antonio, Texas, in March, I did a very short presentation on how to manage your organization's (or your) social media presence in 15 minutes or less. My presentation was actually 9 minutes long, and they started shutting off the lights in the exhibit hall as I wrapped up!
So, now here's the presentation in blog form. The video presentation is even shorter than at Conference: it's FIVE minutes. So there.
Here are the primary tools I mention:
Content aggregator: Feedly
Content queue: Buffer
Feed management: Hootsuite
Follower management: CrowdFire
Email filters: I don't go into a whole lot of detail here, so check out DottoTech for great tutorials on Gmail.
And the deck was created in HaikuDeck.
Created with Haiku Deck, the free presentation app
Enjoy!
Tuesday, August 16, 2011
Convert Your Business Facebook Profile to Fan Page
If you know you're ready to make the switch, click here to convert your profile to a fan page. If you're not sure why you should bother, read on...
Point of Caution If you do not have a Personal Profile separate from your Business Profile and ALL of your Facebook interactions happen on your business profile, please read this Mashable Blog detailing the potential pitfalls of conversion. If that is the case you should create a personal profile as soon as possible for personal interaction apart from your business interactions. If you already have a separate Personal Profile the risks associated with conversion of your business profile to a business page are minimal and are detailed below.
PROFILES vs PAGES There are many businesses, organizations, bands, etc. who have set up Facebook accounts as "people" or personal profiles. Contrary to the US Supreme Court and Mitt Romney's assertations, businesses aren't people and Facebook agrees. Click here for Facebook's explanation Why should I convert my profile to a page? clearly stating that setting a profile for anything other than a person is a violation of their policy's and could result in you losing the page. Yes, it happens and will likely be happening more frequently.
To better benefit your business and more securely protect your "friends" data, businesses should set up their Facebook pages as fan "pages" NOT as personal "profiles." If you are a business and you have "friends" on Facebook, you should convert your profile page to an actual Facebook page. Yes, I know you like your "friends" and they like you, but they can't invite your store over for dinner with the family or take your business to movies.
WHAT'S THE DIFFERENCE?
Search Engine Optimization (SEO) Fan Pages are indexed by search engines. Profiles are not. If you want your Facebook page to improve your results in Google, Bing or Yahoo searches, do NOT set your business up as a personal profile. Create a fan page so "new" people can find you. 
Capacity Fan Pages can have an unlimited number of fans. Profiles are limited to only 5,000 friends. Even if you only have a few hundred fans now, why would you choose an option that limits your maximum number of fans.
Delegation Fan pages allow you to assign numerous administrators.
This is great so that one person doesn't have to do all the work maintaining the page. It's also helpful if you're not available to monitor your page due to travel or illness. When an administrator posts, they do so as the page, not themselves personally. Although, I encourage signing your post when it's obviously a personal comment or a reference to someone else on your team. 
Multiple Identities
You can manage multiple fan pages from a single personal profile. This is important if you want to promote various businesses, organizations or groups. Alice Ferris and Jim Anderson both have personal pages and we share administration rights for numerous clients and professional organizations we're affiliated with. Including: GoalBusters Consulting, the National Federation of Community Broadcasters (NFCB), KGHR Navajo Public Radio, KAWC Colorado River Public Media, KUYI Hopi Public Radio, AFP Arizona Statewide Meetings and the Public Radio Program Directors (PRPD)
Personal vs Professional Profiles If you have a business fan page, people will still want to connect with (most of) you personally on your profile. They want to know the people behind a business.
Consider your business fan page to represent your brand and your personal profile is a "sub-brand." You may also consider setting up two personal profiles. Use one openly and professionally taking care with the nature of the content to minimize offending customers or clients. Use the second as a "private" profile with your family and true friends. This is a good way to separate that crazy uncle or the person you dated in high school from your professional acquaintances. 
Advertising Opportunities Facebook can help you advertise your page, not your profile.
Ready to Convert? The Social Media Hound suggests a review of the following information before your convert your personal profile to a page.
- All your confirmed friends will be converted to people who like your new Page.
- Your profile pictures will be migrated to your new Page.
- Photo albums, profile information, etc. will not be transferred. Be sure to save any important content before beginning your migration. (see step one, below)
- Once you convert your personal profile to a business page, that profile will no longer exist.
- You will not be able to convert your page back to a personal profile.
- You will continue to login with the email/password that you used before you converted the page.
Step one
Backup your Facebook profile. Login to Facebook and click the down arrow next to Account in the upper right corner of your screen, then select Account Settings. Toward the bottom of that page, you’ll see Download Your Information. Click the "learn more" link to the right and follow the instructions.
Step two
Post a notice indicating you are going to convert the page and explain the page may look different as you complete the conversion and update your information. When you are ready to begin the conversion click here and read How do I convert my profile to a fan page? Follow the instructions. After conversion post another notice to your friends who now "like" your page informing them of the conversion and thanking them for "liking" your organization
Good luck with your conversion.
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Connect with GoalBusters
Jim Anderson
GoalBustersJim Alice Ferris
alice.ferris
Tuesday, July 28, 2009
Monday, February 9, 2009
Social Media FAQs Part 1 - Profile Setup
I've received many questions from Twitter followers of GoalBusters and AFPNAZ regarding Social Media sites like Twitter, LinkedIn, Facebook, etc. and thought I'd send out a reply to some "Frequently Asked Questions" (FAQs). I'll focus this post on tips for setting up "Profiles."
Q1. Do I want to set up separate profiles. One for business and one for personal?
Yes, I recommend setting up separate personal and business profiles. Remember you are frequently "your brand" ask yourself... Is your brand different professionally and personally? Typically, we get to be much more casual/goofy with our friends and family. You have to decide how much distinction you make between your "Front Stage" and "Back Stage" presence. Should your boss and clients really have complete access your "unfiltered" side?
Q2. Should I use separate email addresses, or come up with a new email address that kind of covers all?
Usually you have to have a separate email address to set up the accounts. It's an effort to stall spammers. I try to use consistent if not the same email for the same personal or professional "identity." For example, my Twitter / YouTube / LinkedIn / Myspace / Facebook might all share contact info for same professional or personal "identity." I keep a spreadsheet to keep track of them all.
Q3. Are these profiles for individuals? Or should I make one for work?
I highly recommend you set up Facebook/Twitter/YouTube etc. profiles for work. Where else can you market you organization and promote your events and issues for free to people who self-identify that they are interested in you and what you do? Email blast, sure...but they are "push marketing." Social Media is interactive "pull marketing."
Q4. What name should I use when making a profile?
Pick names that are memorable and unique to your organization. You might also want to "protect your brand" by grabbing a few different "similar" names even if you only actively use one of them. You can block other people from diluting your brand either inadvertently or intentionally by grabbing the "real estate" around your brand. Secure names that someone might search for when thinking of your organization. Provide brief information in those "dummy" profiles which direct people to your website or other preferred profile address.
Q5. Is that necessary? Why should I bother?
Wouldn't you put an ad in the Yellow Pages if it was free? Consider Myspace. GoalBusters has a Myspace page, but we only use it as a "billboard/Yellow Pages ad." We provide redirection info to the sites we regularly update. You don't have to regularly manage sites like this, but it is important to have a presence in forums that enjoy millions of active users. Today's world is all about choice. Let people choose how to interact with you and they will. We've linked our Myspace page to Twitter and update from TweetDeck with a simple click when it seems appropriate. I rarely actually log on to Myspace, yet I update it regularly from TweetDeck. It's like simulcasting. Same message, same effort, no additional time invested, multiple sites updated.
We hope to see you in our network soon!
Connect with GoalBusters: LinkedIn - Alice Ferris / LinkedIn - Jim Anderson / Facebook / Twitter / YouTube / Myspace
To improve your LinkedIn understanding and effectiveness, see LinkedIn - Why it Matters and Tips for Success This blog details who is using LinkedIn, why you should care and how to create the most effective profile.
Sunday, November 30, 2008
Year-End Giving, Economic Downturns and the Wit of Douglas Adams
As we enter the busiest time of the year for philanthropic efforts, there is, in the hearts of many fundraisers, fear and dread about how the economy will impact year-end campaigns.
Well, to cite Douglas Adams once again…“Don’t Panic.”
As noted in the article, Resilient Philanthropy, in the September/October issue of Advancing Philanthropy, throughout the years, giving statistics have remained level or have increased even in times of recession.
Now is the time to get back to basics:
• What is your connection to the donor or prospective donor? Do you have a strong enough relationship that they will go the extra mile for your cause? Or is your relationship strictly transactional, and easy for the donor to cut out of his or her budget?
• Do you have a solid case for support that demonstrates why your service or cause is needed, especially in tough economic times?
• Can you effectively communicate how your donor’s gift will make a difference, even more so now than before?
• Have you been fiscally responsible in the past and are you now so that you don’t have to panic?
Some suggestions for year-end campaigns:
• Make it easy for donors to give a contribution to your organization as a holiday gift. Have dedication cards, customizable e-cards, or other inexpensive but appropriately festive items for donors to present to their honoree.
• Be top of mind, which can be challenging amongst the holiday clutter. Send regular emails, use social networking sites like Twitter, LinkedIn, Facebook or MySpace, think about increasing other traditional marketing, and be present at as many social functions as possible. In his column for Entrepreneur Magazine, Robert Kiyosaki notes, “When times get tough, your job is to promote more, not less.”
• Be realistic, but optimistic. All your donors aren’t going to stop giving, but there will be a few that you’ll need to “bless and release.” This is probably not the time to project huge increases in your program, but it is still the time when people are most generous.
We hope that your organization will be blessed with generous donors during this time of giving!
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Connect with GoalBusters: LinkedIn - Alice Ferris / LinkedIn - Jim Anderson / Facebook / Twitter / YouTube / Myspace
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