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Friday, December 7, 2007

Fundraising and Dating Angst

Have you ever had someone try to ask you out who seemed a little, well...desperate?

"I know you're probably busy on Saturday, and you'd probably never want to go out with someone like me, but I really need a date on Saturday and I was hoping that maybe you might be available?"

What was your reaction?

If you're like most people, you probably tried really hard not to hurt the person's feelings, but you did NOT want to go out with him or her.

They were too desperate!

Fundraising is like that too.

Sometimes nonprofit organizations will present a request that sounds like...

"We know that everyone asks you for money, but we were wondering if maybe you could give us something because we REALLY need this money. Whatever you can spare would be fine..."

They sound desperate.

When asking for a contribution, remember to speak with sincerity and a modest level of pride. It's all about connection and providing donors with a worthwhile experience.

For more on this topic, contact Goalbusters about "The Dating Game: Creating Lasting Relationships with Your Donors"
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